Wednesday, 28 September 2011

Professor Paul Cleveland

Lecture Notes

Design Futures

> ("Wicked Problems", Richard Buchannon)

> Addressing a cultural/political or otherwise tricky and messy problem.

> ie: Sustainability

> (Tony Fry, Design Futuring/Ethics + New Practise)

> Cameron Tonkinwise (sp?) TEXT MISSING

The Project: Timor Leste

> Country close to Australia

> Substantial upheaval

>close indigenous ties to Australian aborigines.

>Under Portuguese control historically (C16th>C20th)

> 1974: Portugal abandons Timor

> Civil war between 2 parties: Fretelin and the UDT

> 1975: Independence

> Indonesia invades, fearing spread of unrest

> Gangs armed and told to loot/destroy

> Timor culture lost as a result

> UN/Australia gets involved, restores "peace"

> Main income of Timor shifts to oil (unfair mining rights deal brokered with Australian gov.t, Timor on losing end)

> Oil, by nature, unsustainable

> Secondary economics based on: UN rubbish tip salvage, Gravel from river beds, coffee plantations.

How to turn it around?

> Starting point: old art gallery (Arte Moris, Dili)

> Had sustained too much damamge to be used, something more needed.

> Design Futures established a model: institution would need to be built from ground up.

> would need Timor government on side to get this going (tricky design problem: meta design)


>Audit made of developable resources (cultural etc.)

> Cultural mapping (funded by AusAid) was needed for context and clarity

> Both required nationwide fieldwork in dangerous, challenging environments.

> massive database collected (songs, artwork, architecture)

> architectural research revealed the resource of sustainable bamboo based crafts (but the cultural knowledge of how to apply skills was lost)

> This would become to basis of a curriculum

> combat the 80% unemployment rate

> Global search of museums for Timorese historical artifacts.

> festival organised to showcase the benefits and results of this research to the Secretary of State

> formation of an academy discussed from this

> had to educate the Prime Minister on the importance of a CULTURAL INDUSTRY (no precedent in Timorese history)

> The plan is that this sustainable industry will mature before oil reserves run out.

> Symposium of Timorese artists organised, artists educated about industrialising their craft.

> Utilised private sector (independent of political party) steering of program.

> established 5 key objectives (INFORMATION MISSING)

> There is now a base for this culutre to grow again from.

> IDEAS are there, but design fundamentals and industry refinement is needed (strategic use of materials ie: the bamboo)

>Remaining problem: language barrier: Portuguese is the "official" language, English skills needed for international expansion in business.

Where from here?

> Academy planned/set up by 2014/15

> Exchange scheme with QCA

Final thought

> research in design: More important as a method of design problem solving.

> as such this model/methodology could be transposed to helping solve similar problems in other countries.


YARN (Your Australian Research Network) international, virtual laboratory (in development)




> UNDERSTAND your problem, RESEARCH your problem

> NO point in pure gut reaction and jumping to comcusions: there must be basis in FACT

> The idea that often works best is the SIMPLEST.

> Did not realise the extent to which "design could impact, how ethics, philosophy and culture of design problem solving could be applied to such a scale.

> how to apply this to own work? Very deep and academic, far from comfort zone.

> Meta design.

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