Monday, 26 September 2011

Gyles Lingwood (PM)

Essentials for Effective Idea Generation

Ideas (What? Where?)

What:
 Possible Answers

Where:
 Combinations, one thing working with another to make something greater.
 …often the more unexpected the meeting, the more interesting the idea.

No stimulation
=
No combinations
=
No ideas


Conversely


New stimulation
=
New combinations
=
New ideas


When you widen your perspective, and see more, you reap more benefits.

Tony Hatter:

“Anything you do in life informs your ideas generation”


Actively Searching for New Ideas

 Ideas do not happen at your desk, sitting still
 Ideas happen during activity
 Look out for the fear of the blank page

So…

Walk around, gesture, talk, get involved in/out of the studio


Is it a “Good” Idea?

 The only way to find out is to have more, more, more.
 Get energised, generate as much as possible
 For a good final idea you have to generate an awful lot.


Thomas J Watson:

“If you want to succeed, double your failure rate”

Think in Stages

 1) Get “food” (research and experience)
 2) Chew it over (think, talk it over, look deeper)
 3) Let it digest.

Utilise (and Trust) Your Subconscious

 Don’t overthink, distract the brain with something engrossing

Environment:

Physical:

The open-plan office/library is not always the best idea. Studies have shown they can stunt productivity.

Human:

 Collaboration: it’s like idea/concept tennis.

 BUT: be aware that some people are “energisers”, others are “drainers”.

Think of “yes, and…” more than “no, but…”

 More to be gained by sharing ideas than protecting or hiding them.
 The more you give, the more you receive.


Further Sources:

TED

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