Gyles Lingwood (PM)
Essentials for Effective Idea Generation
Ideas (What? Where?)
Combinations, one thing working with another to make something greater.
…often the more unexpected the meeting, the more interesting the idea.
When you widen your perspective, and see more, you reap more benefits.
“Anything you do in life informs your ideas generation”
Actively Searching for New Ideas
Ideas do not happen at your desk, sitting still
Ideas happen during activity
Look out for the fear of the blank page
Walk around, gesture, talk, get involved in/out of the studio
Is it a “Good” Idea?
The only way to find out is to have more, more, more.
Get energised, generate as much as possible
For a good final idea you have to generate an awful lot.
Thomas J Watson:
“If you want to succeed, double your failure rate”
Think in Stages
1) Get “food” (research and experience)
2) Chew it over (think, talk it over, look deeper)
3) Let it digest.
Utilise (and Trust) Your Subconscious
Don’t overthink, distract the brain with something engrossing
The open-plan office/library is not always the best idea. Studies have shown they can stunt productivity.
Collaboration: it’s like idea/concept tennis.
BUT: be aware that some people are “energisers”, others are “drainers”.
Think of “yes, and…” more than “no, but…”
More to be gained by sharing ideas than protecting or hiding them.
The more you give, the more you receive.